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conversion api wrapper

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Elijah Duffy
2025-12-18 12:56:49 -08:00
parent 99c1f003c6
commit 2e12d281ef
7 changed files with 593 additions and 0 deletions
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3
package.json
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@@ -62,7 +62,10 @@
"svelte"
],
"dependencies": {
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"@types/umami": "^2.10.1",
"facebook-nodejs-business-sdk": "^24.0.1",
"http-status-codes": "^2.3.0",
"loglevel": "^1.9.2"
},
"publishConfig": {

259
pnpm-lock.yaml generated
View File

@@ -8,9 +8,18 @@ importers:
.:
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es-define-property: 1.0.1
es-errors: 1.3.0
es-object-atoms: 1.1.1
function-bind: 1.1.2
get-proto: 1.0.1
gopd: 1.2.0
has-symbols: 1.1.0
hasown: 2.0.2
math-intrinsics: 1.1.0
get-proto@1.0.1:
dependencies:
dunder-proto: 1.0.1
es-object-atoms: 1.1.1
glob-parent@6.0.2:
dependencies:
is-glob: 4.0.3
@@ -1789,8 +2016,22 @@ snapshots:
globals@16.5.0: {}
gopd@1.2.0: {}
has-flag@4.0.0: {}
has-symbols@1.1.0: {}
has-tostringtag@1.0.2:
dependencies:
has-symbols: 1.1.0
hasown@2.0.2:
dependencies:
function-bind: 1.1.2
http-status-codes@2.3.0: {}
ignore@5.3.2: {}
ignore@7.0.5: {}
@@ -1814,6 +2055,10 @@ snapshots:
isexe@2.0.0: {}
iso-3166-1@2.1.1: {}
js-sha256@0.9.0: {}
js-yaml@4.1.1:
dependencies:
argparse: 2.0.1
@@ -1853,6 +2098,14 @@ snapshots:
dependencies:
'@jridgewell/sourcemap-codec': 1.5.5
math-intrinsics@1.1.0: {}
mime-db@1.52.0: {}
mime-types@2.1.35:
dependencies:
mime-db: 1.52.0
minimatch@3.1.2:
dependencies:
brace-expansion: 1.1.12
@@ -1861,6 +2114,8 @@ snapshots:
dependencies:
brace-expansion: 2.0.2
mixwith@0.1.1: {}
mri@1.2.0: {}
mrmime@2.0.1: {}
@@ -1871,6 +2126,8 @@ snapshots:
natural-compare@1.4.0: {}
nub@0.0.0: {}
optionator@0.9.4:
dependencies:
deep-is: 0.1.4
@@ -1937,6 +2194,8 @@ snapshots:
prettier@3.7.4: {}
proxy-from-env@1.1.0: {}
publint@0.3.16:
dependencies:
'@publint/pack': 0.1.2

91
src/lib/conversion/client.ts Normal file
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@@ -0,0 +1,91 @@
import type { TrackingManager } from '$lib/tracking.svelte';
import type {
ConversionErrorResponseBody,
ConversionRequestBody,
ConversionResponseBody,
ConversionUserData
} from '$lib/types/conversion.js';
import type { StandardEventName } from '$lib/types/fbq.js';
/**
* Client for sending conversion events to a server endpoint.
*/
export class ConversionClient {
private _href: string;
private _trackingManager: TrackingManager;
/**
* Creates a new ConversionClient.
*
* @param serverHref - The server endpoint URL.
* @param trackingManager - The tracking manager instance.
*/
constructor(serverHref: string, trackingManager: TrackingManager) {
this._href = serverHref;
this._trackingManager = trackingManager;
}
/**
* Sends a conversion event to the server.
*
* @param eventName - The name of the standard event to send.
* @param options - Additional options for the event.
* @returns A promise that resolves to the event response or error.
*/
async trackEvent(
eventName: StandardEventName,
options: {
eventID: string;
user?: Omit<ConversionUserData, 'ip' | 'fbp' | 'fbc' | 'ua'>;
customData?: Record<string, string>;
}
): Promise<ConversionResponseBody | ConversionErrorResponseBody> {
// Extract user data
const fbp = await cookieStore.get('_fbp');
const fbc = await cookieStore.get('_fbc');
const user: ConversionUserData = {
...options.user,
fbp: fbp?.value,
fbc: fbc?.value
};
// Get event source URL & extract UTM params if present
const eventSourceURL = window.location.href;
const url = new URL(eventSourceURL);
const utms: Record<string, string> = {};
url.searchParams.forEach((value, key) => {
if (key.startsWith('utm_')) {
utms[key] = value;
}
});
// Build request body
const requestBody: ConversionRequestBody = {
consent: this._trackingManager.consent === true,
eventName,
eventID: options.eventID,
user,
eventSourceURL,
utms,
customData: options.customData
};
// Send request to server
const response = await fetch(this._href, {
method: 'POST',
headers: {
'Content-Type': 'application/json'
},
body: JSON.stringify(requestBody)
});
if (response.ok) {
const data = (await response.json()) as ConversionResponseBody;
return data;
} else {
const errorData = (await response.json()) as ConversionErrorResponseBody;
return errorData;
}
}
}

117
src/lib/conversion/control.ts Normal file
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@@ -0,0 +1,117 @@
import {
CustomData,
EventRequest,
EventResponse,
ServerEvent,
UserData
} from 'facebook-nodejs-business-sdk';
import type { StandardEventName } from '../types/fbq.js';
import type { ConversionUserData } from '$lib/types/conversion.js';
/**
* Builds UserData for conversion events.
*
* @param data - The user data to include.
* @returns The constructed UserData object.
*/
export const buildConversionUserData = (data: ConversionUserData): UserData => {
const userData = new UserData();
if (data.email) userData.setEmail(data.email);
if (data.phone) userData.setPhone(data.phone);
if (data.firstName) userData.setFirstName(data.firstName);
if (data.lastName) userData.setLastName(data.lastName);
if (data.ip) userData.setClientIpAddress(data.ip);
if (data.fbp) userData.setFbp(data.fbp);
if (data.fbc) userData.setFbc(data.fbc);
if (data.ua) userData.setClientUserAgent(data.ua);
if (data.externalId) userData.setExternalId(data.externalId);
return userData;
};
/**
* Builds CustomData for conversion events.
*
* @param params - The custom data parameters.
* @returns The constructed CustomData object.
*/
export const buildCustomData = (params: Record<string, string>): CustomData => {
const c = new CustomData();
// Map known fields safely
if (params.currency) c.setCurrency(params.currency);
if (typeof params.value === 'number') c.setValue(params.value);
if (Array.isArray(params.contents)) c.setContents(params.contents);
if (params.content_type) c.setContentType(params.content_type);
if (Array.isArray(params.content_ids)) c.setContentIds(params.content_ids);
if (typeof params.num_items === 'number') c.setNumItems(params.num_items);
if (params.search_string) c.setSearchString(params.search_string);
// Attach anything else as custom_properties
const extras = { ...params };
delete extras.currency;
delete extras.value;
delete extras.contents;
delete extras.content_type;
delete extras.content_ids;
delete extras.num_items;
delete extras.search_string;
if (Object.keys(extras).length) c.setCustomProperties(extras);
return c;
};
/**
* Parameters for sending a conversion event to Meta Pixel.
*/
export type ConversionEventOptions = {
eventID: string;
eventSourceURL?: string;
actionSource: 'website' | 'app' | 'offline' | 'other';
userData: UserData;
customData?: CustomData;
};
/**
* Control class for sending Conversion API events to Meta Pixel.
*/
export class ConversionControl {
private _accessToken: string;
private _pixelID: string;
private _testEventCode?: string;
/**
* Creates a new ConversionControl instance.
*
* @param accessToken - Your Meta Pixel Conversion API access token.
* @param pixelID - Your Meta Pixel ID.
* @param testEventCode - Optional test event code for testing events.
*/
constructor(accessToken: string, pixelID: string, testEventCode?: string) {
this._accessToken = accessToken;
this._pixelID = pixelID;
this._testEventCode = testEventCode;
}
/**
* Sends a conversion event to Meta Pixel.
*
* @param eventName - The name of the standard event to send.
* @param options - Additional options for the event.
* @returns A promise that resolves to the event response.
*/
async trackEvent(
eventName: StandardEventName,
options: ConversionEventOptions
): Promise<EventResponse> {
const event = new ServerEvent()
.setEventName(eventName)
.setEventTime(Math.floor(Date.now() / 1000))
.setEventId(options.eventID)
.setUserData(options.userData)
.setActionSource(options.actionSource);
if (options?.eventSourceURL) event.setEventSourceUrl(options.eventSourceURL);
if (options?.customData) event.setCustomData(options.customData);
const req = new EventRequest(this._accessToken, this._pixelID).setEvents([event]);
if (this._testEventCode) req.setTestEventCode(this._testEventCode);
return req.execute();
}
}

3
src/lib/conversion/index.ts Normal file
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@@ -0,0 +1,3 @@
export * from './client.ts';
export * from './server.ts';
export * from './control.ts';

67
src/lib/conversion/server.ts Normal file
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@@ -0,0 +1,67 @@
import { json, type RequestHandler } from '@sveltejs/kit';
import { buildConversionUserData, buildCustomData, ConversionControl } from './control.ts';
import type {
ConversionErrorResponseBody,
ConversionRequestBody,
ConversionResponseBody
} from '$lib/types/conversion.js';
import { StatusCodes } from 'http-status-codes';
export const createConversionRequestHandler: (control: ConversionControl) => RequestHandler = (
control
) => {
const handle: RequestHandler = async ({ request, getClientAddress }) => {
try {
const body = (await request.json()) as ConversionRequestBody;
// Build user data with IP and user agent
const ip = getClientAddress();
const ua = request.headers.get('user-agent');
const userData = buildConversionUserData({
...body.user,
ip,
ua: ua ?? body.user?.ua ?? undefined
});
// Build custom data with UTM params if applicable
let rawCustomData = body.customData ?? {};
if (body.eventName === 'PageView' && body.utms) {
// For PageView events, automatically include UTM params if provided
rawCustomData = {
...rawCustomData,
...body.utms
};
}
const customData = buildCustomData(rawCustomData);
// Send the event via the control
const response = await control.trackEvent(body.eventName, {
eventID: body.eventID,
eventSourceURL: body.eventSourceURL,
actionSource: 'website',
userData,
customData
});
// Structure the response
const structuredResponse: ConversionResponseBody = {
pixelID: response.id,
fbtrace_id: response.fbtrace_id,
receivedEvents: response.events_received,
processedEvents: response.num_processed_entries,
messages: response.messages
};
return json(structuredResponse, { status: StatusCodes.OK });
} catch (e) {
return json(
{ error: e instanceof Error ? e.message : String(e) } as ConversionErrorResponseBody,
{ status: StatusCodes.INTERNAL_SERVER_ERROR }
);
}
};
return handle;
};

53
src/lib/types/conversion.d.ts vendored Normal file
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@@ -0,0 +1,53 @@
import type { StandardEventName } from '../types/fbq.js';
/**
* Supported user data fields for conversion events.
*/
export type ConversionUserData = {
email?: string;
phone?: string;
firstName?: string;
lastName?: string;
ip?: string;
fbp?: string;
fbc?: string;
/** user agent */
ua?: string;
externalId?: string;
};
/**
* Request body for conversion event tracking.
*/
export type ConversionRequestBody = {
consent: boolean;
eventName: StandardEventName;
eventID: string;
eventSourceURL?: string;
utms?: Partial<
Record<'utm_source' | 'utm_medium' | 'utm_campaign' | 'utm_content' | 'utm_term', string>
>;
user?: Omit<ConversionUserData, 'ip'>;
customData?: Record<string, string>;
};
/**
* Response body for conversion event tracking.
*/
export type ConversionResponseBody = {
/** Dataset or Pixel ID to which the event successfully posted. */
pixelID: string;
/** fbtrace_id for debugging purposes. */
fbtrace_id: string;
/** Number of events received that were sent by the request. */
receivedEvents: number;
/** Number of events successfully posted by the request. */
processedEvents: number;
/** Messages returned by the server. */
messages: string[];
};
/** Error response body for conversion event tracking. */
export type ConversionErrorResponseBody = {
error: string;
};