diff --git a/src/lib/MetaPixel.svelte b/src/lib/MetaPixel.svelte
index 4326498..f78fbe8 100644
--- a/src/lib/MetaPixel.svelte
+++ b/src/lib/MetaPixel.svelte
@@ -57,17 +57,22 @@
 		 * Returns a PixelControl instance for the given Meta Pixel ID. If
 		 * the base Meta Pixel script has not been loaded yet, it will be
 		 * loaded automatically. Optionally sets a test event code for the Pixel.
+		 * Does NOT initialize the Pixel; call `fireInit()` on the returned instance
+		 * before tracking events.
+		 * @param trackingManager Tracking manager to handle user consent for tracking
 		 * @param pixelID Meta Pixel ID
-		 * @param testEventCode Optional test event code
+		 * @param options Optional settings
 		 * @returns PixelControl instance
 		 */
 		static for(
 			trackingManager: MaybeGetter<TrackingManager | undefined>,
 			pixelID: string,
 			options?: {
+				/**
+				 * if provided, events fired will always have this code attached
+				 * to prevent them from polluting real analytics data.
+				 */
 				testEventCode?: string;
-				advancedMatching?: AdvancedMatching;
-				initOptions?: InitOptions;
 			}
 		): PixelControl {
 			PixelControl.load();
@@ -75,6 +80,19 @@
 			return new PixelControl(trackingManager, pixelID, options?.testEventCode);
 		}
 
+		/**
+		 * Initializes this pixel with the Meta Pixel API including any advanced
+		 * matching data and options.
+		 * @param advancedMatching Advanced matching data
+		 * @param initOptions Initialization options
+		 * @returns this PixelControl instance
+		 */
+		fireInit(advancedMatching?: AdvancedMatching, initOptions?: InitOptions): PixelControl {
+			PixelControl.loadGuard();
+			window.fbq('init', this._pixelID, advancedMatching, initOptions);
+			return this;
+		}
+
 		/**
 		 * Checks if the Meta Pixel has consent to track user data
 		 * and if the Pixel has been loaded.
@@ -171,7 +189,7 @@
 			throw new Error('MetaPixel component requires a TrackingManager to manage consent.');
 		}
 		PixelControl.load();
-		pixel = PixelControl.for(trackingManager, pixelID, { testEventCode });
+		pixel = PixelControl.for(trackingManager, pixelID, { testEventCode }).fireInit();
 
 		trackingManager.runWithConsent(() => {
 			if (autoPageView && pixel) {