From 9400e81aaaf151db3624c5152236179885e5b2d9 Mon Sep 17 00:00:00 2001
From: Elijah Duffy <elijah@thatoneguy.ca>
Date: Thu, 18 Dec 2025 17:12:57 -0800
Subject: [PATCH] pixel: integrate conversion API

---
 src/lib/MetaPixel.svelte | 71 ++++++++++++++++++++++++++++++++++++++--
 1 file changed, 69 insertions(+), 2 deletions(-)

diff --git a/src/lib/MetaPixel.svelte b/src/lib/MetaPixel.svelte
index c5d127b..e2d6106 100644
--- a/src/lib/MetaPixel.svelte
+++ b/src/lib/MetaPixel.svelte
@@ -16,6 +16,12 @@ using the MetaPixel component.
 		 * to prevent them from polluting real analytics data.
 		 */
 		testEventCode?: string;
+		/**
+		 * if provided, all events fired will be passed to the server endpoint
+		 * at this URL to be sent via the Conversion API. Any events sent
+		 * without a event ID will be assigned a random one.
+		 */
+		conversionHref?: string;
 		/** Advanced matching data */
 		advancedMatching?: AdvancedMatching;
 		/** Initialization options */
@@ -26,6 +32,7 @@ using the MetaPixel component.
 		private _pixelID: string;
 		private _testEventCode?: string = undefined;
 		private _trackingManager: MaybeGetter<TrackingManager | undefined>;
+		private _conversionClient?: ConversionClient = undefined;
 
 		private static _baseLoaded: boolean = false;
 		private static _registeredPixels: Record<string, PixelControl> = {};
@@ -54,6 +61,18 @@ using the MetaPixel component.
 			this._trackingManager = trackingManager;
 			this._pixelID = pixelID;
 			this._testEventCode = options?.testEventCode;
+
+			const resolvedTrackingManager = resolveGetter(trackingManager);
+			if (options?.conversionHref && resolvedTrackingManager) {
+				this._conversionClient = new ConversionClient(
+					options.conversionHref,
+					resolvedTrackingManager
+				);
+			} else if (options?.conversionHref) {
+				log.warn(
+					`Conversion Client ${options.conversionHref} for Meta Pixel [${this._pixelID}] not initialized - TrackingManager is required for user consent.`
+				);
+			}
 		}
 
 		/** Loads the Meta Pixel base script. */
@@ -154,9 +173,34 @@ using the MetaPixel component.
 		 */
 		pageView() {
 			if (!this.consentGuard()) return;
-			// Send the PageView event
+
+			let eventID: string | undefined = undefined;
+			// Optionally, send to conversion API endpoint if configured
+			if (this._conversionClient) {
+				eventID = crypto.randomUUID();
+				this._conversionClient
+					.trackEvent('PageView', { eventID })
+					.then((response) => {
+						log.debug(
+							`Meta Pixel [${this._pixelID}] PageView event sent to Conversion API with Event ID: ${eventID}, Response: ${JSON.stringify(
+								response
+							)}`
+						);
+					})
+					.catch((error) => {
+						log.error(
+							`Meta Pixel [${this._pixelID}] Failed to send PageView event to Conversion API with Event ID: ${eventID}`,
+							error
+						);
+					});
+			}
+
+			// Send the PageView event to Meta
 			if (!dev || this._testEventCode) {
-				window.fbq('track', 'PageView', undefined, { test_event_code: this._testEventCode });
+				window.fbq('track', 'PageView', undefined, {
+					test_event_code: this._testEventCode,
+					eventID
+				});
 				log.debug(
 					`Meta Pixel [${this._pixelID}] PageView event sent${dev && ` (test code: ${this._testEventCode})`}.`
 				);
@@ -173,6 +217,28 @@ using the MetaPixel component.
 		 */
 		track<K extends StandardEventName>(event: K, params?: EventParamsByName[K], eventID?: string) {
 			if (!this.consentGuard()) return;
+
+			// Optionally, send to conversion API endpoint if configured
+			if (this._conversionClient) {
+				eventID = eventID ?? crypto.randomUUID();
+				this._conversionClient
+					.trackEvent(event, { eventID: eventID, customData: params as any })
+					.then((response) => {
+						log.debug(
+							`Meta Pixel [${this._pixelID}] ${event} event sent to Conversion API with Event ID: ${eventID}, Response: ${JSON.stringify(
+								response
+							)}`
+						);
+					})
+					.catch((error) => {
+						log.error(
+							`Meta Pixel [${this._pixelID}] Failed to send ${event} event to Conversion API with Event ID: ${eventID}`,
+							error
+						);
+					});
+			}
+
+			// Send the PageView event to Meta
 			if (!dev || this._testEventCode) {
 				window.fbq('trackSingle', this._pixelID, event, params, {
 					eventID,
@@ -228,6 +294,7 @@ using the MetaPixel component.
 	import { resolveGetter, type MaybeGetter } from './util/getter.ts';
 	import log from 'loglevel';
 	import { dev } from '$app/environment';
+	import { ConversionClient } from './conversion/client.ts';
 
 	interface Props {
 		/**